When TikTok gained popularity during the height of the pandemic (2020), other social media platforms noticed that something was working right for the platform that made it so addictive. Short-form Video Content   •  Infinite Scroll   •  Post Size Ratio Instagram Short-form Video Content While riding on the coattails of the TikTok phenomenon, Instagram introduced Reels. Short videos spanning from 15 to 90 seconds that can be shared with anyone on the platform. Instagram focus

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