I did not know this book was THIS good

People say this book is good, but I didn't know it was 𝗧𝗛𝗜𝗦 good 🤯

Content Design by Sarah Winters (Sarah Richards)

A few reminders:

• "online: people only read 20% to 28% of a page"

• "to be better than your competitors, you need smarter content. *not more content*"

• "identify what your users actually need (which isn't the same as what they say they want)"

• "knowing your audience will tell you what they need"

• "assume nothing, question everything and test until you are sure"

I could continue to go on...but just get the book!