People say this book is good, but I didn't know it was 𝗧𝗛𝗜𝗦 good 🤯
Content Design by Sarah Winters (Sarah Richards)

A few reminders:
"online: people only read 20% to 28% of a page"
"to be better than your competitors, you need smarter content. *not more content*"
"identify what your users actually need (which isn't the same as what they say they want)"
"knowing your audience will tell you what they need"
"assume nothing, question everything and test until you are sure"
I could continue to go on...but just get the book!
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