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  • Writer's pictureNikita K

I did not know this book was THIS good

People say this book is good, but I didn't know it was 𝗧𝗛𝗜𝗦 good 🤯


Content Design by Sarah Winters (Sarah Richards)


A few reminders:


  • "online: people only read 20% to 28% of a page"

  • "to be better than your competitors, you need smarter content. *not more content*"

  • "identify what your users actually need (which isn't the same as what they say they want)"

  • "knowing your audience will tell you what they need"

  • "assume nothing, question everything and test until you are sure"


I could continue to go on...but just get the book!

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