top of page
Don't Miss a Stroke, Discover Hidden Art

Unveiling Hidden Art in Every Corner of the NEON District

CILENT

TIMELINE

ROLE

SERVICES

NeonNFK

2021

UX designer & Content designer

• User Experience Research
• Competitor Analysis
• Wireframing
• Style Guide
• Information Architecture

NEON District

The

Harness the New Energy of Norfolk

neonphonemockup.png
Problem Statement

Defining the problem

Art murals and installations are being mistakingly overlooked and missed due to the various tucked away locations the art pieces are in within the district.

2phonemockapp2.png

The NEON District is constantly growing, with more than 40+ murals and art installations currently on view. At the moment, there is only a static image of a map that can only be found on the district's main website. This only allows users to open their mobile map app each time they visit a different mural.

 

There is no interactive map to help streamline users to easily navigate from one art piece to the other in real-time.

HIGH LEVEL TIMELINE

Best if finalized before peak visiting season.

MAKE OF THE TEAM

This was a solo design project with one mentor.

MAIN GOAL

Reduce the number of murals being missed within the district.

Background

The bigger picture

HYPOTHESIS

Reducing the amount of missed murals and reducing user confusion will increase exposure for both the NEON district and artists. Increasing user engagement and retention within the district.

WHY?

Currently, the map is located on the main website at neonnfk.com. But with the growing popularity of interactive mobile apps, it would be beneficial to create an app that can guide users while walking throughout the grounds.

 

This would help users avoid getting lost. In addition to navigation throughout the district, the app could display artist information to increase exposure.

BUSINESS OPPORTUNITIES

Local communities that also have large walking grounds similar to the NEON district have mobile app ability. This includes the Norfolk Botanical Garden and Norfolk Zoo.   

Familiarity with these types of apps will increase the likelihood of users searching for similar apps when in the area. Increasing exposure of the app even without advertising.

RETENTION

reduce the amount of murals being overlooked

LOGIC

convince stakeholders app use will reduce missed murals

KEY GOAL

ignite interest in new & past potential visitors

Research

Understanding the market & users

First, I surveyed 26 people all of whom never knew about or used the district's website.

81%

are familiar with the art district

73%

have visited the art district

15%

have seen all murals in the district

Of the total amount of people, no one had used the main website for navigation assistance during their visit. Only one person had experienced a tour guide of the grounds. Although many of the participants had visited the area or were familiar with the district, very few had seen all or even more than 5 mural pieces and had not known of any website existing.

Constraints

Some users are unaware of the map located on the main website. Users then find it difficult to locate all the murals within the district.

Frustrations

Even with the available map, users find it frustrating to have to switch between the website and then separately use GPS navigation to travel to each mural within the district. 

User Goals

Streamline process bridging the gap between the main website with the mobile ability of GPS integration to increase engagement.

Young Artist

I ASKED QUESTIONS ABOUT:

Their current method of viewing art

Their usage of mobile applications daily

Their previous use of any interactive

GPS based navigation app

Their increased likelihood of visiting

the district if an app was created

Insights

Key takeaways

Target Audience 

Like to view various art forms in-person

Use a mobile application multiple times per day for daily activities

Comfortable using navigation GPS applications

More likely to visit the district if a mobile app is created

"I wasn't aware of the district's role in providing a public outlet for both experienced and aspiring artists. It was pretty cool."

Concept

Brainstorming

Touchpoints

Using the capabilities of GPS navigation technology to ground my concept in reality and explore what could be possible.

NEONAppicon_edited.png
+

Mobile app

GPS

Information Architecture

Wireframes

Design

Breaking down the process

High Fidelity Wireframes